Kettlebells were first adopted by men & women who enjoy dark Dungeon-style gyms filled with spit buckets, chalk, and smelling salts.
Kettlebells caught on first with Olympic lifters, powerlifters, CrossFit, and the military. In the early 2000’s you would see them in a place like Gold’s Gym, but never in a gym like 24 Fitness. I figured people just liked them because they were more “hardcore” than regular commercial gym training. They didn’t seem to fit the demographic I train…
I never considered kettlebells to be a good tool to get the slim and fit “Visual Impact” look.
I don’t train people to look like a CrossFit athlete or a Powerlifter. (Not that there is anything wrong with that.)
The Visual Impact methodology focuses on gaining strength and muscle definition while maintaining a slim, sleek and stylish physique. It is based upon principles I’ve used to train male and female fashion models the past 10 years. I didn’t see where kettlebells would fit into this. The design really did seem flawed.
The kettlebell has an offset center of gravity since the center of mass is 6-8 inches away from the handle. When you lift a barbell or a dumbbell the weight is centered in your hands evenly. The way the kettlebell is designed, the handle always gets pulled in the direction of the weighted ball part. This kettlebell “design flaw” turns out to be its biggest strength.
You see, when you lift a dumbbell or a barbell, the majority of the force is transferred vertically. Take the deadlift for instance…
The barbell is pulled straight down in a vertical path by gravity. An exercise like the kettlebell swing is different. With kettlebell swings, you get a strong horizontal component that is hard to duplicate with barbells and dumbbells.
*It’s technically considered a “centripetal ballistic exercise”.
At the bottom of the movement, the weight pulls down and BACK. To reverse this momentum, the glutes have to fire hard. It can require a force measuring several times the weight of the kettlebell to reverse the momentum. A 20-pound kettlebell can require as much as 100 pounds of force (or more) in order to get propelled forward again.
This is why things like shoulder injuries are so common. Kettlebell don’t have this issue. Especially with our synergistic 3-phase program design.
You could try to learn how to train with a kettlebell on your own, but I don’t think that is in your best interests. Chris has been a kettlebell expert for close to 20 years. He will teach you how to transform your body… All it takes is a single kettlebell and a willingness to learn perfect exercise technique from Chris. Not only will you look better… Your body will become strong and resilient.
If you aren’t thrilled with our program we will give you 100% of your money back… no questions asked. Get it today…
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Exercise & Fitness
